China Paid Search

SEM That Turns Search Intent Into Revenue Growth

Strategic campaigns across Baidu, Shenma, and regional engines with sharp targeting, creative precision, and measurable gains.

Revenue Lift

3.2x

Conversion Rate

+82%

Always On

24/7

Baidu Sogou 360 Search Shenma

SEM Control Center

Live Performance Pulse

Realtime

Quality Score

9.1

+18% week

Cost per Lead

$28

-24% week

Ad Group Mix Optimized

Intent signals are prioritized for higher ROI and better conversion quality.

Chinese SEM Channels

Build brand loyalty and increase influence with daily paid search engagement.

Chinese SEM market share ratio chart

Baidu

  • Market share: 56.23%
  • Largest Chinese search engine
  • Serves 1B internet users
  • 667M monthly active users
  • Mature search features and ads

Google

  • Market share: 1.55%
  • Global scale in 200+ regions
  • 3.3B internet users
  • 6 products with 1B+ users

Bing

  • Market share: 19.23%
  • Strong presence in US
  • Microsoft ecosystem advantage
  • Unique enterprise SEM options

Sogou

  • Market share: 9.3%
  • WeChat and Tencent integration
  • Strong content and social ads

360

  • Market share: 5.5%
  • Trust and security focused ads
  • Qihoo 360 security background

Shenma

  • Market share: 2.7%
  • Mobile first search engine
  • Alibaba ecosystem integration
  • Strong UC browser placement
Customer support

Let our customer support delight your clients and energize your team.

Common PPC issues

1

High spending with low returns from wrong keywords, misaligned targeting, or budget issues.

2

High cost and low efficiency when customer acquisition is expensive.

3

Zero clicks caused by ad strategy, placement, copy, or targeting issues.

4

Difficulty tracking and analyzing data leads to unclear insights.

5

High labor costs from constant manual campaign management.

How Do We Optimize SEM

Believe in the effective workflow of our professional team.

Ad Campaign Planning

Analyze goals, audience, and competition to define platforms and budgets.

Keyword Strategy Optimization

Research and refine high value keywords to improve cost efficiency.

Creative Ad Copywriting

Craft engaging copy that improves click through and conversion.

Account Management and Optimization

Continuous management with real time adjustments to avoid ad fatigue.

Continuous Monitoring and Analytics

Deliver actionable insights and data driven decisions.

Why Choose Us

Integrate marketing across all channels to achieve sustained results.

Expert Group

Experienced SEM specialists keep your campaigns in expert hands.

Tailored Strategy

Custom SEM strategies aligned with your goals and market needs.

Verified Success

Consistent performance that boosts traffic, conversions, and ROI.

Data Driven Insights

Detailed reports that clarify campaign performance.

Comprehensive Services

Full coverage from keyword research to optimization.

Customer Centricity

We adapt strategies to meet your evolving needs.

Chinese SEM FAQ

What is SEM and its importance?

SEM increases visibility through paid ads, drives targeted traffic, and quickly builds brand awareness.

Differences between SEO and SEM?

SEO builds organic ranking over time, while SEM delivers immediate visibility through paid advertising.

How to choose the right SEM type for your business?

Consider goals, audience, budget, and timeline. PPC is ideal for fast visibility and conversion.

Criteria for selecting an SEM provider?

Look for experience, track record, transparent reporting, and strong customer service.

Requirements for foreign companies using Chinese SEM?

Understand platform nuances, language, cultural differences, and regulatory considerations.

Measuring the success of your Chinese SEM campaign?

Track CTR, conversion rate, engagement quality, and ROI against clear KPIs.

How our SEM optimization services can boost your business profit?

We improve ad relevance, targeting precision, and efficiency to lower costs and increase ROI.

Get Your Free Consultation Today

Submit your request and we will respond within 24 hours with tailored insights.